Packaging Production Design
Great packaging and print jobs start with great designs, but that’s not where it ends. Ensure your great designs transition into great production art and finish with great printing. I know the limitations and advantages of the various print processes and how to build production art to reduce the limitations and enhance the advantages. I specialize in producing consistent production art across various package types and print processes.
Regulations, regulations, regulations: Not only does a package need to look and print great, it needs to be compliant with food and consumer packaging regulations for the specific country. I am fully versed in all these regulations, for both Canada and USA (and some international markets). I can share tricks of the trade to ensure compliance without negatively affecting the design.
I don’t believe great design ends with the PDP. A well designed package includes well designed information panels. Fitting nutrition charts, ingredients, preparation instructions, recipes, etc. in a pleasing manner results in an overall great looking package. And with just a PDP design, I can design additional panels (ie: top. sides, etc.) while maintaining design integrity.
Private Label Packaging
Artwork production and production management of over 1,000 packages a year.
Brand guardian responsible for ensuring artwork adheres to brand guidelines.
Create final artwork specific to the print process requirements.
Quality control check for compliance with CFIA and USFDA labeling regulations.
METRO Life Smart Brand
Created final production art for a variety of private label package types and ensured brand and design integrity across entire brand platform
Work done while employed at St. Joseph Communications
METRO Irresistibles Brand
Created final production art for a variety of private label package types and ensured brand and design integrity across entire brand platform
Work done while employed at St. Joseph Communications
BED, BATH & BEYOND DailyWare Brand
Created final production art and ensured brand and design integrity across entire brand platform
Work done while employed at St. Joseph Communications
REXALL Brand, Be Better Brand, Kit Brand
Created final production art for OTC and HABA and ensured brand and design integrity across entire brand platform
Work done while employed at St. Joseph Communications
SHOPPERS DRUG MART Baby Life Brand, Etival Skin Care Brand
Created final production art for lead skus
Created style guide for production roll-out by another studio and reviewed their artwork for design standards
Attended press approvals
Work done while employed at St. Joseph Communications
National & Regional Packaging
Artwork production and production management.
Brand guardian responsible for ensuring artwork adheres to brand guidelines.
Create final artwork specific to the print process requirements.
Quality control check for compliance with CFIA and USFDA labeling regulations.
E.D.Smith/Treehouse Foods
Created final production art for a variety of brands for Canada, USA and international markets
Attended press approvals
E.D.Smith Brand • Ravarino Brand • Kirkland Signature Brand • Culinary Treasures Brand • J-Cloth Brand
Work done while employed at St. Joseph Communications
Amsterdam Brewery
Created final production art for cans, bottles and cartons
Work done while employed at St. Joseph Communications
Sunrise Soya
Created final production art for a variety of package types
Work done while employed at St. Joseph Communications